Consultant

Wynona Benson

Wynona helps companies grow awareness, amplify engagement, improve business processes, and drive profitable growth by crafting and implementing effective Go-To-Market (GTM) strategies.

As an out-of-the-box thinker, Wynona incorporates data-driven insights while maintaining a constant customer focus. She has led product marketing efforts for prominent rapid growth companies. She helped BioLogiQ, a multi-national bio-tech manufacturing company implement software to improve business operations in multiple countries. She headed B2B marketing for ICCU, one of the top credit unions in the US, and product marketing for Lendio, a FinTech company enabling it to grow 5X in one year. Most recently she lead the product marketing team at SAP, where she also collaborated with major partners like Alix Partners, Harvard Business Review, McKinsey & Company, Microsoft, and Google.

Wynona is an adjunct professor at Brigham Young University, where she teaches strategy and economics for the Marriott School of Management, where many of her students have graduated to work for firms like Bain & Company, Deloitte, PwC, Tesla, and Microsoft.

She has a bachelor’s degree from Brigham Young University (Idaho), and a Master’s in Business Administration (MBA) from Texas A&M University. Wynona is certified Lean Six Sigma Black Belt.